Category: Uncategorized

This is the Commander’s Intent strategy framework I used to help my teammates navigate the ambiguous moment of launching a new product from 0-1. It’s a leadership framework of military origin (Prussian then American). I have found it useful for asking others to help you transform an ambiguous vision that lives inside your head into…

4 years ago I led a team of 10 to launch an enterprise fintech product. The lesson that most helped me turn our vision into reality was this: Buy-in is something you build. In previous roles, I blamed everyone else when my projects stalled. “Woe is me, no one wants to do research.” “Grumble grumble,…

That’s the first half of a joke (“joke”) I used to tell with new copywriting clients. They would hire me to create a deliverable to improve a single metric owned by a single department. But a few weeks later each and every client found themselves confronting difficult truths about their company-wide strategy, even before they…