Hypothesis Department
Hypothesis Department

Hypothesis Department

We help SaaS leaders identify hidden growth & innovation opportunities — and build the experiences, teams, & processes to capitalize on them.

We help CEOs and Execs at established SaaS teams with customer research and a strategy to mobilize those insights across your team - so you can stop the project piecemeal treadmill and start marching in the same direction.

We help Founders of growing SaaS teams with one-on-one strategic advisory support to encode a customer-led mindset in your business as you scale your team.

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We've helped founders and teams at your favorite SaaS companies align around a single understanding of their customer:

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Can we help you and your team increase acquisition, activation, retention, and team alignment?

You bring us problems. We ask lots of questions. Together we find the right solution for right now.

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"I was crafting the strategy and plan for my client to achieve their growth goals, but as a strategist, I could tell that something was missing or off. It was like there was a missing puzzle piece that I couldn't quite identify or articulate. I was also having a hard time extracting the information I needed from the CEO and founder to help us fit the pieces together to chart our best path forward. Our session with Alli was the breakthrough I was looking for. Not only did she pull out so much more insight around what we needed to be successful, but she revealed some assumptions and requirements that weren't as clear or completely unknown before the session. The first big a-ha moment was that we had an opportunity to realign the client's efforts with the founder's vision. And the second a-ha moment is that without Alli's thorough questioning and unpacking process, we wouldn't have arrived at our conclusions about what to do next (and I would have still been left scratching my head wondering what I was missing)." -Asia Orangio, Founder of DemandMaven, Board Member at Moz

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Get emails with unconventional ideas about how find the (right) next big thing (for you and your team)

Occasional emails on JTBD, UX strategy, and leadership to ship work that helps more people.

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