Hypothesis Department is an innovation strategy, commercialization, and leadership consultancy that helps you get your boss, team, patrons, patients, customers, and users so excited about your new initiative that they can’t stop telling everyone, “That new thing you’re doing? It’s excellent.”
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Leaders across industries trust Hypothesis Department to help them get buy-in from their team, commercialize their innovations, and find the next big thing
Your new idea will change everything. But only if your bosses, teammates, customers, and users believe in it as much as you do.
Your new feature, your new product, your new strategy – you know it’s a good one. You know it will put money in your organization’s pockets. You know that customers, users, patrons, patients, and people will be excited to finally have a solution to the problem you’ve been shouting about for years.
You know because you have the data. Or maybe you know because your gut has never been wrong before. But either way, you know.
And yet, your direct reports keep building things that have nothing to do with your vision. Your boss keeps rescheduling the kickoff meeting. Your colleagues tell you “that’s interesting” without following up.
Potential users and customers seem excited when you pitch them or show them a prototype, but then forget about you.
It’s a good idea, but will it go anywhere if no one “gets it” ?
Get your your direct reports, your teammates, your boss, and your end customers so excited about your innovation they not only get it…
…but they start showing up to support it, buy it, use it, ask how they can help, and propose ideas for how they can be a part of what you’re building.
For Visionary Leaders Inside Organizations
Struggling to get your innovation to market, to get your team on aligned, or to figure out what to build next? Get your team rowing in the same direction, figure out how to build and sell your innovation so people “get it” from the get go, and find the next big thing.
For Solo Founders of New Initiatives
Wishing you could get back the support and brilliance of colleagues from your in-house days without having to deal with organizational politics? Get the best of both worlds with a strategic thinking partner to help you get out of your own head, stop second-guessing yourself, and refine your vision so you can be confident that you’re building what your end users want – and selling it the way they want to buy it.
For Data-Driven Builders
Unsure what to build, what to say, or how to say it? Turn on a firehose of insights to give you and your team data that lets your team stop wondering what to build next or how to sell it.
“I was crafting the strategy and plan for my client and I could tell there was a missing puzzle piece that I couldn’t quite identify or articulate. Our session with Alli was the breakthrough I was looking for. Not only did she pull out so much more insight around what we needed to be successful, but she revealed some assumptions and requirements that either weren’t as clear or were completely unknown before the session.
“The first big a-ha moment was that we had an opportunity to realign the client’s efforts with the founder’s vision. And the second a-ha moment is that without Alli’s thorough questioning and unpacking process, we wouldn’t have arrived at our conclusions about what to do next (and I would have still been left scratching my head wondering what I was missing).“
– Asia Orangio, CEO & Founder, DemandMaven
“Before this training, I had heard the term Jobs to Be Done mentioned by Product Teams but not much more than that. Now I understand how to use Voice of Customer Data to drive our go-to-market strategy. My favorite part was when we were able to interact within the group to go over interviews. It is always fun to hear different perceptions based on the roles they have done in the past/current. It was one of the best ‘virtual’ trainings I have been through. This kept me engaged through out the week. The energy and passion made it easy to participate!
– TJ McGinnity, VP Customer Success Operations, Libra Solutions
“When Alli presented her research and sales copy to our team, she got buy-in from leadership that has made my life SO much easier. She took something that everyone felt was “fluffy” and showed that it’s objective, systematic, and revenue driving. Alli gave us results (31% increase in open rates – on already decent copy – and an 82% lift in our click-through rate that doubles the industry standard) but more importantly to me, she won buy in. Now that this project is done, I finally feel like I’ve got trust from my team.”
-Ashley Hockney, former Head of Growth Codecademy
“The experience of working with Alli is like collaborating with a trusted friend.”
-Claire Suellentrop, Co-Founder Forget the Funnel