Hypothesis Department is a strategic research, change facilitation, and consulting firm that helps SaaS leaders get to their next milestone
We help VPs of established teams team understand your customers with JTBD research, get teamwide buy-in on using insights with JTBD mobilization, and build habits and team structures to get outcomes for your customers and your business.
We help founders of growing teams unpack challenges on the "right now" and "long-term" time horizons and coach you to grow as a leader through one-on-one coaching.
Here are three different ways we might work together:
For Both Founders and Leaders of Established Teams: The SaaS Mystery Shopper Audit
What kind of experience do your new users have? How do you know? This audit of the experience your new users have in-app and in-inbox in the moments before and after they sign up for your product gives you a fresh perspective on the growth opportunities lurking in your onboarding.
For Founders: One-on-One Coaching and Strategic Advisory Support
How do you wear all the hats and build all the (right) things - when you're doing it all (or mostly) alone? How do you make progress across marketing, product, customer support, and development - when you started with expertise in only one of those areas? One-on-one coaching for solo founders gives you a way to get out of your own head, level up your decision-making and UX skills, and start making faster progress on the right things
For VPs and Executives: JTBD Research, Strategic Facilitation, and Coaching
You have product-market fit and an idea of your key user groups, now what? How do you get a detailed understanding of the nuts and bolts of why customers "hire" your business? How do you turn those insights into outcomes? We help you understand your customers' JTBD and get buy-in on your customer-led strategy so you can get acquisition, activation and retention outcomes.
"The experience of working with Alli is like collaborating with a trusted friend." -Claire Suellentrop, Co-founder Forget the Funnel, Elevate, & Userlist
Why work with Alli and Hypothesis Department?
My job is to be curious.
Curious about the context your business operates in, about your customers, and about your team.
Curious about your real and imagined constraints, about the skills you have, about the ones you want to learn, and about the problems you want to solve.
And from that curiosity, from asking questions, from pulling out the threads already insight your head, you and your team can mobilize those insights into strategy.
I've been using that curiosity to help teams get triple-digit increases on key business metrics and customer outcomes for the last 10 years. I'm excited to bring that curiosity to you.
How can we help?
Tell us a little more about you and we'll be in touch soon to schedule a 30 minute meet-and-greet call to get the ball rolling.