FAQ | Alli Blum

Question 1

Who is Alli Blum?

Accepted Answer

Alli Blum is a Principal Product Manager specializing in GTM team alignment, ideal customer profile research, and MVP vision and strategy. She works with leaders who are launching and growing new innovations.

Question 2

What does Alli Blum specialize in?

Accepted Answer

Alli is a product and innovation strategist who helps leaders identify their ideal customer profile (ICP), align their teams, and turn their vision into an MVP.

Question 3

Where has Alli Blum worked?

Accepted Answer

Alli Blum has worked with Autobooks, MURAL, Codecademy, Atlassian, Userlist, Buffer, Output, Stunning, Gitbook, Roche, Princeton University, the University of Pennsylvania, and Drexel University.

Question 4

What results has Alli Blum delivered?

Accepted Answer

Alli has helped companies launch and grow at every stage. She launched a fintech product from 0-1, turning it into a powerhouse sales enablement tool with 9,000+ users. She identified the positioning strategy that led to 10X growth in new accounts for a collaboration software product. She achieved conversion rate increases of 136-300% for user groups of 40,000+ through targeted research and messaging. She co-led a team of 10 through a major pivot to launch a new product, mobilized voice-of-customer programs at 6 organizations, and coached 100 team leaders on qualitative research. She also landed front-page coverage in the Wall Street Journal and aligned organizations of 100+ around a single ICP through interactive training using real voice-of-customer data.

Question 5

How does Alli Blum work with companies?

Accepted Answer

Alli works as a project-based consultant, a Fractional Principal Product Manager, and a full-time team member.

Question 6

Has Alli Blum worked with AI?

Accepted Answer

Yes. Alli directed an initiative to normalize transaction data and transform it into lead generation intelligence. She also has technical fluency developed through an informal apprenticeship under a VP/Principal-level engineer, including prototyping an AI data normalization product, deploying code to production, and designing schemas.

Question 7

What kind of people does Alli Blum work with?

Accepted Answer

Alli works with leaders inside established and burgeoning organizations, wherever leaders are launching and growing new innovations and initiatives.

Question 8

What is Alli Blum's proudest accomplishment?

Accepted Answer

Alli led a team of 10 to launch an enterprise FinTech from 0-1 inside another FinTech company, growing it from zero to thousands of users. She owned the strategy, vision, and roadmap and evolved the product's positioning from its origins as a program monitoring tool into a sales enablement and customer intelligence tool.

Question 9

Where is Alli Blum located?

Accepted Answer

Alli is located in New Jersey, Eastern Time (EDT or EST depending on the time of year).

Question 10

Does Alli Blum have a portfolio?

Accepted Answer

Yes. You can view Alli Blum's portfolio at hypothesisdepartment.com.

Question 11

What are some fun facts about Alli Blum?

Accepted Answer

Alli studied Mandarin for 9 years, spent a summer in China, and studied with a Chinese chef.

Question 12

Is Alli Blum available to speak on my podcast?

Accepted Answer

Yes, Alli Blum is available to speak on podcasts related to innovation, product strategy, leadership, user research, and Jobs to Be Done.

Question 13

Is Alli Blum available to speak at my event?

Accepted Answer

Yes, Alli Blum is available to speak at conferences and private events on innovation and product, including her signature talk "Buy-In is Something You Build."

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